From Watercolour to Wardrobe

From Watercolour to Wardrobe

Every Ginger Autumn print begins with a painting.


Our artwork is inspired by travel: the things we notice, the places we remember and the little details that bring a destination to life. A familiar food, a patterned tile or a scooter passing along a sunlit street can become the starting point for a design.


Watercolour brings softness and character to these illustrations. Look closely and you’ll see variations in colour and brushwork that are part of our original artwork’s charm.


Turning a painting into a clothing print means thinking about scale, placement and how the illustration will look when the garment is worn.


We want each piece to feel playful and full of personality. Something lovely to wear, with a story tucked into the print. Each collection is based on a country that we have travelled to as a family – our collections are a way of taking us back to memories without having to leave our home.


From the first brushstroke to the finished romper, that sense of curiosity is at the heart of Ginger Autumn.